Deanna Zandt by Sophia Wallace
Deanna Zandt is an award-winning media technologist, the co-founder of and partner at Lux Digital, and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler 2010). She is a consultant to key media and advocacy organizations, and her clients have included The Ford Foundation, Deutsche Telekom, Planned Parenthood, and Jim Hightower’s Hightower Lowdown. Zandt has advised the White House on digital strategy and public engagement; she has been a regular contributor to Forbes.com, as well as NPR’s flagship news program, “All Things Considered.” Zandt specializes in emerging media, is a leading expert in women and technology, and is a frequent guest on MSNBC, CNN International, BBC Radio, Fox News and more.
Zandt works with groups to create and implement effective web strategies toward organizational goals of civic engagement and cultural agency, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including TEDxBerlin, SXSW Interactive, Tribeca Film Festival, re:publica, Personal Democracy Forum, Ignite (NYC), Netroots Nation, the National Conference on Media Reform, Facing Race, Web 2.0 Expo,Bioneers, Women Action & The Media, and provides beginner and advanced workshops both online and in person.
In 2012, the Planned Parenthood Federation of America awarded Deanna their first-ever social media Maggie Award for Media Excellence for her work on the Planned Parenthood Saved Me Tumblr blog during the Susan G Komen crisis. Deanna was a fellow at American University’s Center for Social Media (2010-2011), and at the Progressive Women’s Voices program at the Women’s Media Center (2009). She is on the board of the Applied Research Center, a racial justice think tank and home for media and activism, and Women Action & The Media, the activism home of gender justice in the media. Deanna also serves as an advisor to Social Media Week NYC, and the Media Ideation Fellowship.
In addition to her technology work, Deanna writes and illustrates graphic stories and comics, and volunteers with dog rescue organization Rat Terrier ResQ.